I’m Hugh Tran. I manage and optimize customer and product data to ensure accuracy and enable data-driven decision-making.

With experience across analytics, sales, marketing, and design, I partner with teams to improve data quality, streamline workflows, and drive measurable results.

My Projects

These projects showcase how I leverage customer and product data to build automated workflows, optimize processes, and generate measurable business outcomes.

Where Did the Leads Go? Restoring Accurate Source Attribution

Diagnosed revenue and performance declines and built an automated, scalable attribution system to restore accurate lead source tracking.

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Where Did the Leads Go? Restoring Accurate Source Attribution

Diagnosed revenue and performance declines and built an automated, scalable attribution system to restore accurate lead source tracking.

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Where Did the Leads Go? Restoring Accurate Source Attribution

Diagnosed revenue and performance declines and built an automated, scalable attribution system to restore accurate lead source tracking.

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Improving Appointment Attendance with CRM-Driven Communication

Built and launched multi-touch email and SMS automations to increase confirmation rates, reduce no-shows, and improve marketing–sales alignment.

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Improving Appointment Attendance with CRM-Driven Communication

Built and launched multi-touch email and SMS automations to increase confirmation rates, reduce no-shows, and improve marketing–sales alignment.

See the project

Improving Appointment Attendance with CRM-Driven Communication

Built and launched multi-touch email and SMS automations to increase confirmation rates, reduce no-shows, and improve marketing–sales alignment.

See the project

Turning Historical Customer Data into Lifecycle Engagement

Designed and launched data-driven lifecycle campaigns using customer data to re-engage past customers and align messaging across touchpoints.

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Turning Historical Customer Data into Lifecycle Engagement

Designed and launched data-driven lifecycle campaigns using customer data to re-engage past customers and align messaging across touchpoints.

See the project

Turning Historical Customer Data into Lifecycle Engagement

Designed and launched data-driven lifecycle campaigns using customer data to re-engage past customers and align messaging across touchpoints.

See the project